A brand new look for a brand new era
How we became the top project of the week on Behance
It has been an exciting week. For some time, we’ve felt we had overgrown our visual identity and started thinking about a new one. DRAP was founded in 2008 as a technology company focused on building state-of-the-art games and applications for Facebook, but our interests and expertise broadened to everything from Internet of things to machine learning applications. At the same time, our specific company culture of serious work in a low stress environment developed. It was time for a new look to communicate our growth in both services and values.
The process started with internal retrospection of who we are and what makes us unique. We are blessed by clients who acknowledge our expertise and trust our judgement instead of controlling and questioning every decision we make. We are blessed with employees who are both knowledgeable and responsible and who use that trust to repeatedly build award-winning solutions. We are blessed with a unique atmosphere of trust where your colleagues are covering your back instead of competing with you. It was quite an endeavour to get where we are: we have been working hard to replace bosses with mentors, approvals with advice and to make everyone’s voice count. This journey is far from over, but it is the road we are travelling on.
The next step was choosing the specialist to translate our values into a visual identity. We searched for someone like us, someone who lives their work and doesn’t need supervision to be their best. The choice was Mireldy studio, a boutique award-winning design studio specialized in visual identities, run by Imelda Ramović and Mirel Hadžijusufović. Our brief was simple and obvious - we wanted to communicate our culture. The tricky part was laying the ground rules for the process that followed. With deep belief that people perform best when given a chance, we explained that all of our feedback should be taken as advice instead of request. We insisted that serious thought should be given to our remarks, but the final decision what to do with them is left to the studio. We simply trusted them to do what we do in the same circumstances - be the best they could.
Having an agency such as ours as a client is not an easy task. We asked everyone for feedback at each stage and we got a ton of it. Knowledgeable people can say a lot about things they care about, but systemising and prioritising that feedback was quite a challenge. Luckily for us, a highly experienced project manager Andreja Fazlić was there to manage it from our side. When the visual identity was finished, we proceeded with designing and developing our new website. Filip Gjurin joined the team and worked on UI/UX, while our developers Danijel Milišić, Bojan Petković and Ivan Begović turned the design into a working website.
The new visual identity and the website was revealed to the friends and family at a party on January 20th, and to the general public two days later via an interview in Media Marketing and project on Behance. After just one week, we are already overwhelmed by the results. The interview in Media Marketing was the most read article in January on the portal, shared over 800 times so far! The Behance project made an even bigger international splash: it was the most appreciated project of the week in the UI/UX category and the sixth most appreciated in the Branding category!
Exciting times are ahead of us, and we have a brand new look to go with it. :)