DRAP DIGITAL'S NEWS #23
We may not know who will rule the world until 2100 yet, but we'll introduce you to a 26-year-old who may get into the American congress thanks to a political campaign run only on TikTok! While Facebook is getting beat by music video app TikTok, which had more than 700 million downloads last year, it is making its Super Bowl debut with a 60-second spot.
Check the full list of Super Bowl commercials that will run this year
Super Bowl ads don't come cheap. Fox is charging as much as $5.6 million for a 30-second spot in the game this year. Facebook is making its Super Bowl debut with a 60-second spot promoting its Groups feature and starring Chris Rock and Sylvester Stallone. The spot, created by agency Wieden + Kennedy, comes as the tech company has been attempting to rebuild consumer trust after a spate of controversies in recent years.
Whoever leads in artificial intelligence in 2030 will rule the world until 2100
This is a moment of choice and opportunity. It could be the best 10 years ahead of us that we have ever had in human history or one of the worst because we have more power than we have ever had before. To understand why this is a special time, we need to know how this wave of technologies is different from the ones that came before and how it is the same.
Meet the 26-year-old socialist trucker running for Congress on TikTok
While many young people use the app for clout or entertainment, Collins’ TikTok has become the centerpiece for a new kind of political campaign — one he hopes will carry him all the way to Congress.
TikTok beats Facebook
Music video app TikTok soared to new heights in 2019 with more than 700 million downloads, beating Facebook and Messenger, and behind only WhatsApp’s more than 850 million downloads. TikTok made $176.9 million in 2019, its best-ever year for revenue, even as the app continues to experiment with its monetization schemes.
Instagram addresses questions on an algorithm, comment pods, and verification
Instagram has sought to answer common queries around how its feed algorithm works. While some of the provided answers are not 100% clear, they do provide some pretty specific clarification on its rumored workings. This will no doubt be of interest, and will likely spark debate among social media industry watchers.
The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach
Without tighter controls on YouTube, advertisers are finding out that their ads are appearing on videos that are not to their suiting, which are then blacklisted. In such instances, the advertisers are faced with the prospect of not reaching as many people online so as to avoid topics that could potentially become toxic for their advertising.