DRAP's digital news #1
In the ever-changing world of digital, we will do our best to keep you updated with the lastest digital news. Watercooler gossip or scientific articles - we got them all.
Facebook: from a game-changer, to a name-changer
Just like the parents who have named their daughters „Khaleesi“, Facebook also decided to change names of their two „daughters“. The two apps will be known as „WhatsApp from Facebook“ and „Instagram from Facebook“. The move is part of a broader change towards linking the three apps together and bringing them under the Facebook banner.The new name will appear in the Google Play and App Store, while the names on a device's home screen will stay the same for now. But will likely change to the new name once you open it.
Is the clock ticking for TikTok?
The app has been downloaded more than a billion times globally, is available in more than 150 countries and has been downloaded more times than either Facebook or Instagram. Sounds fantastic, right? BUT… There are some real risks and challenges the company faces in the near future. One of them is – it needs to fix its funnel. Too many people try TikTok, use it a few times and never return. It, also, needs to keep shipping hits. There is a thin line between „the thing“ and „the has been“ (cough, Vine, cough).
Are stories stored?
Your Instagram Stories might not be as temporary as you think they are. Business Insider revealed that a company you’ve probably never heard of has been quietly scraping millions of Instagram users’ data and creating a detailed profiles of people. The revelation is a stark reminder that the things you post publicly on social networks can be misappropriated and stored by strangers indefinitely, regardless of your intentions.
User: Feeling cute, might delete later. Twitter: Feeling funny, might put it on a billboard
Twitter has recently launched a campaign which turns user statuses into funny billboard ads. All the fetured statuses see the user compare how they use Twitter to other social media platforms, such as Facebook, Instagram and LinkedIn. When you think about it – on Instagram people sugar coat their life and appearance. On Facebook they are being polite because of their mother's aunt who recently added them. But on Twitter… They go unwind, tell a joke and stop taking themselves so seriously.
While Hobbs&Shaw are Fast&Furous, Snapchat is Innovative&Technological
Universal Picture is backing the theatrical release of Fast&Furious Presents: Hobbs&Shaw with a new activation using Snapchat's augmented reality marker tecnology. Moviegoers at selected theaters will se special standees that feature a Snapcode that will unlock a Hobbs&Shaw-themed lens. Fans will have the unique opportunity to see how Johnson and Statham look in reality… at least – augmented reality.
How are you? – Fine, for details read my latest tweet
Spending time with your friends IRL is sooo 2003. People in 2019 are spending 2 hours and 23 minutes on average (globally!) on social media, as opposed to 2012 when they spent around 1 hour and 30 minutes. Most of that time is spent on Facebook and Instagram (58 and 53 minutes, respectively), while they spend only 3 minutes daily on Twitter.
What's with the new Google Images?
Online shoppers are often faced with decision fatigue, so Google is finding ways to help. Allowing users to compare images on Image search, read reviews and learn more details about merchants will help narrow down their choices. Let the easier shopping begin.
Do influencers really influence that much on brand profit?Brands nowadays make more effort than ever to reach customers via social channels and the number of brands who have embraced influencer marketing is growing rapidly. Did you know that business are making $6.50 for every $1 spent on influencer marketing? Sounds very tempting. There are many benefits to working with the influencers, but some facts may surprise you. Are you ready for Influence 2.0?
Um… You can't sit with us.
If you haven’t seen it already, there’s a high school lunchroom-themed meme floating around the internet with the caption: “It’s lunchtime. Who you sitting with?“ How does it look like when the most engaged Twitter brands accept a lunch invitation? If you weren’t given a seat at the table, you’re probably on the menu. What’s for lunch?