DRAP'S DIGITAL NEWS #10
This is Facebook. Not only does it promote freedom of speech, but it also makes sure you don't share data with third-party apps, helps you get through the holidays and tries its best YOU get the best out of every post you publish. Be like Facebook.
"It's not Facebook's job to worry about misleading political ads"
Mark Zuckerberg said that Facebook won’t be banning political ads, even if they contain false information, during a speech at Georgetown University. The Facebook CEO argued that political advertising is more transparent on Facebook than anywhere else, and added that political ads are an essential form of free speech.
Better secure than sorry
Instagram has added a new feature for users to control the data they’re sharing with third-party apps. An authorization screen will list what information the app is requesting and lets users cancel or give access.
News from Snapchat!
With Snapchat’s new dynamic ads product, the company is targeting direct-response advertising spending from retailers and direct-to-consumer brands. Over time, Snapchat has increasingly added more features to also make the app more shoppable, engaging and effective for marketers.
Want to buy Instagram followers?
"After about an hour, my fake followers started rolling in. The notifications were exciting for a second, but they quickly became a grim, emotionally meaningless drain on my battery. Maybe this is what Taylor Swift feels like? But she probably has her notifications turned off." What inspired this experiment? The Institute of Contemporary Music Performance ran a list of famous people through Instagram audit, and it turns out that some of the biggest celebs (like Ellen, Taylor Swift and Ariana Grande) have an outrageous percentage of fake followers - 49%, 46% and 46%, respectively.
Are you ready?
Facebook will soon be transitioning advertisers to campaign budget optimization (CBO), which automates budget optimization across the ad sets in a campaign. Originally scheduled to happen in September, the company pushed the move to February, giving advertisers more time to test it.
Manage the accounts you follow. Seriously.
Everyone is talking about an Instagram post over coffee, and you feel confused because you have no idea what it's about? If you have been following so many accounts, but can’t see the forest for the trees, a new Instagram feature might help you. It is currently undergoing testing, but it lets you sort all of the accounts into various categories. For example, those you’ve interacted with least over the last 90 days (in terms of liking their posts or reacting to their Stories), and those that have the most posts in your feed.
Facebook testing "Suggested Time" for scheduling
The new Facebook feature includes a 'Suggested' option which provides a recommendation of when you should post to maximize engagement. These insights are linked directly to Facebook's internal data, so it could prove more reliable, and a better indicator of when to post.
Let's go back to face-to-face talk
To help its members get together in real life, LinkedIn has now launched its LinkedIn Events feature. With the feature, you’ll be able to seamlessly create and join professional events, invite your connections, manage your event, have conversations with other attendees, and stay in touch online after the event ends.
Video killed the static photo star
Video outperforms all other content types on social media, and not only do people find videos more engaging and memorable than text and image, but social posts with video see, on average, 48% more views and generate significantly more shares than other types of content.
All I want for Christmas is a good engagement rate
Facebook has launched new features that are designed to help businesses make the most of their holiday push. The first element is a new set of customizable Stories templates for use across Facebook, Instagram and Messenger. The platform’s also looking to provide more ways for brands to shift into private messaging, this time via Instagram Direct. Worth noting too that Instagram is working on adding Direct capabilities to its desktop version, which could makes it easier for brands to manage their messaging workflow, incorporating Instagram DMs.