DRAP'S DIGITAL NEWS #13
What has Singles Day got to do with shopping? If Facebook can have a makeover, why wouldn't YouTube have it also? Who will run Facebook ads in 2020? So many questions and we've got the answers.
Facebook's logo gets a face-lift
Facebook unveiled a new logo last week, that’s meant to represent the parent company that owns Facebook, Instagram, WhatsApp, and more. We’ve known for a couple months that Facebook would add “from Facebook” within some of its other apps, and it turns out we’re going to see this logo instead of the traditional blocky blue Facebook wordmark. The different logos seem to say that Facebook the company is not entirely defined by Facebook the social network, they just happen to share the same name and controlling interests.
Get ready for the next big shift at Instagram
On Friday, Instagram chief Adam Mosseri announced that the platform will be extending its test of hiding total like counts to users in the US. The initial test was launched in Canada back in May, before being expanded to seven more countries in July. But while the test has been active for some five months, we still don't have any data from Instagram as to how platform usage has or hasn't changed as a result, nor do we have any insight as to what the platform is looking as a measure of success for the now expanding test.
Facebook will limit the number of ads in 2020
So, according to Facebook, running too many ads leads to worse overall ad performance, which could, eventually, reduce overall ad spend because effectiveness is impacted. If more big advertisers start to complain about poor Facebook ad results, that could slow all advertisers in their spend. But don't worry, Facebook said that future ad limits will only affect a small percentage of advertisers.
YouTube’s homepage is getting
The company announced an updated, cleaner design. There will be some new features like an “Add to Queue” option on the desktop, a desktop version of YouTube’s stop suggesting feature and more. In the updated design, there are fewer videos per row as YouTube is allowing for longer video titles and larger video thumbnails, which makes it easier to see what the video is about. Also, you’ll be able to click on a button on the video thumbnail to either add the video to your Watch Later list, as you can today or now, to your queue.
Italy fights hate speech and fake news on social media
Italy is debating a new law requiring ID cards to open social media accounts. The new proposed law would make it easier to trace posts back to individual people, whose details would be kept on file. Critics of the proposal also pointed out that it was already mostly possible to ascertain the identity of a poster by tracing their IP address, and argued that people had the right to anonymity.
Mic Drop on TikTok
ready to drop a lip-syncing app, taking
another product swing at rivals like TikTok, which will only be available
through Portal devices. The app is Facebook’s latest attempt to infuse its
products with activities that appeal to younger audiences and get them sharing
more content and experiences within its walls instead of looking for fresher
platforms like TikTok or Snapchat.
WhatsApp launches product catalogs for small businesses
WhatsApp keeps on improving the services every few months with new features and the latest addition comes in the form of a new Catalog feature for users of WhatsApp Business. The idea behind Catalog is to let businesses reach out to customers easily with photos, information and other small details. Basically, with Catalog, WhatsApp allows it's business users to create a virtual shop where they can put up photos of their products or services. It's like sharing cards for products.
Twitter's testing a new option
Twitter is testing out a new option which would enable you to switch accounts within the tweet reply process, making it easier to manage multiple accounts interactions on the go. This option could help those who manage multiple accounts to not only keep tabs on relevant mentions and activity (by, say, following their other accounts from their personal profile), but also to activate the same at any time. Of course, similar functionality is already available within TweetDeck, where you can switch over to an alternate account at any time when responding to a tweet.
The largest shopping day in the world starts today
You might think you know what the biggest shopping day of the year is, but you’ll be surprised. No, it’s not Black Friday, it’s actually Singles Day and it starts today. (humming: All the single ladies, all the single ladies, put your hand up…) Yup, it has become the largest offline and online shopping day in the world, and it’s estimated to have become about four times bigger than Black Friday. Sales in Alibaba’s sites, Tmall and Taobao, have reached US$9.3 billion in 2014, US$14.3 billion in 2015, US$17.8 billion in 2016, US$25.4 billion in 2017, and over US$30.7 billion in 2018. Originating in China, it’s celebrated on 11th November every year because the number one symbolizes a single person, and the 11th day of the 11th month written out numerically shows four single “sticks”.