DRAP'S DIGITAL NEWS #16
While Americans have spent more money on Black Friday shopping in 2019 than ever before, Adobe predicts Cyber Monday to reach $9.4 billion in sales! Speaking of big numbers, let's not forget TikTok has reached 1.5 billion downloads, making it the third most downloaded non-gaming app this year. Find out what Twitter has been testing and what kind of shop has Pinterest launched.
TikTok reaches 1.5 billion downloads
TikTok’s popularity doesn’t appear to be slowing down. According to the latest data from Sensor Tower, the short-video app has now exceeded 1.5 billion downloads worldwide, making it the third most downloaded non-gaming app of the year (after WhatsApp and Messenger).
Pinterest launches Pinterest Shop for small businesses
The shop currently includes 17 different small businesses that make and sell unique goods and have uploaded their product catalogs to Pinterest. The products are then automatically turned into Product Pins. Pinterest said it will continue updating the Pinterest Shop with products from selected businesses. Users can browse a selection of curated products from small businesses within the same environment they’re already familiar with.
Twitter tests new conversation features planned for 2020
Twttr, the prototype app Twitter launched earlier this year, has been testing new ways to display conversations, including use of threaded replies and other visual cues. Now, those features have been spotted on Twitter.com, giving the service a message board-like feel where replies are connected to the original Tweeter and others in the thread.
Black Friday shoppers spent more in stores, broke records online over the weekend
Americans spent more money on Black Friday shopping in 2019 than ever before. Both online and in-store sales figures increased over last year as consumers grow more comfortable with shopping on their smartphones and tablets. Brick and mortar sales were up 4.2% over last year, according to an annual holiday spending report from First Data, now Fiserv, Inc. The financial technology company also found that shoppers were willing to travel for a discount: a quarter of consumers traveled more than 25 miles to visit a physical store.
Adobe Predicts Cyber Monday To Reach $9.4B
This holiday shopping season might be six days shorter compared with last year, but it has not slowed down consumers searching for deals and spending more per visit. As consumers go back to work on Cyber Monday, Adobe forecast that the day will not only break records for small merchants, but will set a new record compared with the prior year, by climbing 18.9% to reach $9.4 billion in sales.