DRAP'S DIGITAL NEWS #17
Facebook still tries hard to provide users with more control over data, Snapchat is working on a tool that uses deepfake technology, while the startup Block.one is announcing a new social platform – Voice. Which social network is going to become obsolete? Will Facebook continue to hold the throne of social media?
Next generation reach and frequency
Advertisers and their agencies want to be able to
manage optimal reach and frequency across all publishers and screens. There is
no question that the industry will eventually deliver on this promise, but it
will take some time and significant collaboration to marry viewership and ad
exposure data across all end points. Incremental reach capabilities are evolving
rapidly, and many providers can help advertisers achieve smarter
allocations of budgets across different channels to create reach efficiency
New photo and video transfer tool
Facebook has announced the launch of a new tool which will enable people to transfer their Facebook photos and videos over to Google Photos, in what Facebook says is the first step in its new data portability approach, which, eventually, will provide users with more control over all of their Facebook data. This new photo transfer tool is the first stage of that new approach - though it won't be available to everyone just yet.
Looking into the crystal ball: Where is SM heading in 2020s?
Yep, it’s prediction season, and with all the pundits
and armchair experts coming out with their educated guesses on where things are
are 20 predictions about IGTV, AR, VR and the rest of the alphabet.
Instagram to collect ages in push for youth safety, alcohol ad dollars
Instagram announced that it will now require birthdates from
all new users, a significant shift from its previous system that only asked
users whether they were over 13 years of age. However, the company will
not require users to provide any documentation demonstrating that their
birthday is accurate.
Snapchat Cameo edits your
face into videos
great for conveying your reactions, but they're not usually very personal - and
recording yourself probably won't be that exciting. Snapchat might have found a
way to bridge those two worlds. The company has confirmed that it's testing a
Cameo feature which inserts your face into a selection of (currently pre-made)
GIFs. It’s essentially a simplified way to Deepfake you into GIFs. Snapchat
Cameos are an alternative to
Bitmoji for quickly conveying an emotion, reaction, or silly situation in
Voice: Social As It Should
social media platform first unveiled by EOS creator Block.One in June,
announced that it will launch
in beta on Valentine's Day
2020. The firm presents itself as a blockchain-based social platform, aiming to
solve the problems afflicting its already active counterparts, such as data
auctioneering and hidden algorithms. Voice claims that the initiative will
attempt to solve the interest misalignment afflicting current platforms. Voice
also claims that thousands have already signed up to take part in its beta
testing, are you one of them?
Cellphone-related head and
neck injuries on the rise
People distracted by their cellphones are tripping, falling and hurting their heads and necks more often, with such injuries increasing “steeply” over a 20-year period, a new analysis has found. Most cases were mild, but some involved facial lacerations and traumatic brain injuries that could lead to long-term consequences, the authors warned.
Black Friday on Social
Thanks to social media shoppability and retail apps, consumers did more Black Friday spending on their phones than ever before, and that started in force on Thanksgiving, when the proportion of U.S. digital sales grew 17% to $4.1 billion, according to Salesforce. It's a marked shift, seen especially on mobile, that underscores how retailers have finally caught up to consumers when it comes to seeing no daylight between online and offline channels.
Brands keep tweeting X-rated
comments at Netflix
If you’ve spent any time on Twitter lately, you’re probably
aware of the brand spankin’ new meme where people challenge their followers to
come up with their best
dirty double entendres.