DRAP'S DIGITAL NEWS #19
As we head into the holiday break, we are bringing you all you need to know about digital that matters. Find out what LinkedIn announced and what platform is moving forward to a unique AR experience. Also, check out Instagram stats that will help you plan your strategy for 2020... and so much more cool things that happened in the world of digital this week.
Could LinkedIn groups make a comeback in 2020?
This week, LinkedIn may have taken another step in that direction with the announcement of a new set of groups updates and tools designed to help drive more engagement and interaction. Here's what's been announced.
Snapchat Tests New Image Recognition-Triggered Ads
Snapchat is now moving forward with its new 'Snapchat Scan' ad option, which will enable users to 'scan' a brand logo in order to unlock a unique, branded AR experience. As reported by AdWeek, Coca Cola and McDonald's will be the first brands to try out the new option.
Twitter and Facebook announce over 6,000 account removals related to political manipulation
Twitter and Facebook have announced a raft of new profile and Page removals as part of each platform's ongoing investigations into co-ordinated manipulation of their networks for political influence campaigns. With the 2020 US Presidential election looming, you can bet that this will remain a key area of focus for both platforms, while, at some stage, there may also be a push for Facebook, in particular, to take stronger action against Pages which share false and misleading.
Will Instagram be a key platform of focus for your social media marketing efforts in 2020?
Instagram continued its rise in
2020, adding more users and expanding its offering - be it through new
Stories additions, eCommerce tools, updates for IGTV and more.
And as Instagram continues to grow, more brands are looking at how they can
expand their Insta presence, and maximize their opportunities. Check
out 22 IG stats that will help you plan your
strategy for next year.
Facebook is building a live-shopping feature
Facebook acquired a small video-shopping startup earlier this year to help build a live-shopping feature inside the company’s Marketplace product, according to a person familiar with the plans. Facebook has tried to take advantage of e-commerce for years without much success, though its Marketplace product has nearly one billion monthly users and launched just three years ago.
2020 Olympic medals made of recycled phones
People in Japan donated their old
phones to make 5,000 Tokyo 2020 Olympic medals. Check out this video.
If this app is on your phone, uninstall it now
The messaging app ToTok, popular in the United Arab Emirates, is in fact a government spy tool, created for the benefit of UAE intelligence officials and used to track citizens’ conversations and movements.
A conversation with the Zuckerbot
Facebook’s Mark Zuckerberg won’t talk to the Guardian. So they fed everything he says into an algorithm, built a Zuckerbot, and interviewed it.
When are the new emojis coming out?
The rollout date for each platform
varies. On iOS, updates apply to all apps at the same time, as emojis are
provided system wide. On Android, many apps have their own rollout schedule:
WhatsApp is on its own timeline, as is Twitter with Twemoji. Samsung phones run
Android, but use their own emoji set too. Here's
when to expect new emojis on each platform.