DRAP's digital news #2
Facebook has been listening to you, Instagram lets users report fake posts, users hate Snapchat's new chunky ghost icon, podcast listening growth continues.
Facebook has been listening to you and hiring people to take notes
Facebook allowed people to listen to things people said around their phone. The company took recordings of people using Messenger and allowed contractors to listen to them to ensure its transcription services were working properly. Their spokesperson said that they paused human review of audio more than a week ago.
Zuckerberg's latest attempt to get more people use Stories
Facebook CEO Mark Zuckerberg keeps saying that they expected Facebook Stories were on track to overtake posts in Feed as the most common way that people share across all social apps. That’s why in its latest attempt to get more people using Facebook Stories, Facebook has introduced a new Stories option, which will enable users to add a still image slideshow to their Story. The new option, as you can see, provides a simplified way to add a stream of images, which will play out through your Story frames.
New Targeting Restrictions Coming Soon
Facebook is taking stronger actions against discriminatory ad targeting by removing a range of targeting options in certain business categories - housing, employment and credit opportunities. In 2016, ProPublica’s investigation found that Facebook’s system enabled advertisers to exclude black, Hispanic, and other ethnic affinities from seeing housing ads. Advertisers, developers and partners will be obligated to specify under which category they fall under.
Facebook is going Hollywood
Facebook’s two newest ad offering are aimed at helping movie studios fill up the seats at the local cinema. Movie Showtime and reminder ads are currently available to all film studios in the U.S. and U.K. Universal Pictures used Facebook showtime ads to promote their holiday film, The Grinch, and saw a significant increase in showtime lookups and ticket purchases.
Searching for +Facebook +search +ads
No keywords, no problems? Also, there’s no ability to bid for specific search words, unlike buyers would on Google and Amazon. Media buyers are testing Facebook’s search ads that began late last year just for select advertisers. Long story short, the effectiveness of Facebook search ads is yet unclear. But no worries, we'll keep you updated.
Instagram lets users report fake posts
Instagram added a way for users to easily report and flag deceptive posts. Reported misinformation will no longer show up in Instagram’s explore page, and will also be removed from hashtag search results in an attempt to stop it from spreading.
Podcast listening growth continues
The majority (60%) of listeners surveyed said they looked up a service or product after hearing it advertised on a podcast, and 25% reported that they ended up making the purchase.
New Audience Engagement Insights on LinkedIn
LinkedIn is launching a new Audience Engagement Insights category as part of its marketing partner program and adding five new third-party analytics platforms that integrate with the LinkedIn Audience Engagement API: Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr.
Snapchat’s chunky new ghost icon
A big redesign is the perfect way to get internet blood boiling. Twitter is currently awash with angry young people voicing their displeasure over the new icon.
Yup, that's the lovely old icon the left, and an awful new version's on the right. :D
There is no such thing as too many lipsticks
Makeup tutorials are hugely popular on YouTube, so an integration where you can try on the suggested looks yourself makes a ton of sense. The new AR feature only works when you’re watching the video from a mobile device and the YouTube app is updated to the latest version.
Fingerprint Google sign in
Google now lets you sign in to some of its services on Chrome on Android using just your fingerprint, rather than having to type in a password.
Water-filter maker Brita in July flipped the Photoshop concept on its head to digitally add trash to otherwise picturesque vacation images, tying photo manipulation into a cause-related effort around plastic waste's growing impact on the environment.
(Credit: @laurajung for Brita )