DRAP'S DIGITAL NEWS #21
Just like that, 2019 is over and 2020 is underway. And here are the first social media news and trends. Brace yourself, a lots of changes are coming.
WhatsApp ads are coming
The world’s most popular messaging service has more than 1.5
billion users but has so far avoided monetising this loyal userbase by showing
them commercials. New ‘status ads’ could make Facebook a lot of money - but
there’s a chance its new strategy could backfire.
Boomerang is getting a makeover
Instagram’s back-and-forth video loop maker is finally getting a big update to its own editing options. Users around the globe can now add SlowMo, “Echo” blurring, and “Duo” rapid rewind special effects to their Boomerangs, as well as trim their length. This is the biggest upgrade yet for one of mobile’s most popular video creation tools.
Twitter officially launches its 'Promoted trend spotlight' ad option
This ad unit, which will enable brands to take up to the top section of its Explore tab, is a prime placement opportunity for major brand awareness campaigns. The option will support 6-second videos and GIFs, as well as static images. It's an interesting, attention-grabbing way to boost your branding efforts.
Last month, Snapchat launched its new Snapchat Scan feature to iOS users in the US, which allows Snapchatters to scan certain logos to unlock branded augmented reality Lenses. Kicking off the launch, users are currently able to scan the logo on a range of products from McDonald’s and Coca-Cola to access two unique sets of three AR Lenses. The Lenses are also available within the Lens Carousel.
Douyin, TikTok app in China, hits 400 million daily active users
The Chinese version of TikTok, called Douyin, which had 250 million daily active users in January last year, has amassed 400 million daily active users till the end of the 2019.! It has established itself as the largest knowledge, culture, and art platform in China. The annual report, which describes the user behavior and trends, illustrates the cultural difference between China and the U.S..
There's a 7% differential between the price charged by male influencers over females
A report from influencer analytics company HypeAuditor has
found that, on average, male influencers on Instagram are earning more than
female influencers, with the gap between each rising significantly in higher
Viral Stories Effects are getting huge on Instagram
In some ways, the popularity of fun tools seems
obvious - quizzes and articles like 'Which 90s TV show Character Are You?' have
been hugely popular on Facebook for years. There just hasn't been an
equivalent format for Instagram, and the quick, interactive, fun approach taken
by these simple, visual additions makes them easily accessible, within the
fastest growing sharing format in the app, in Instagram Stories.
TikTok is banned for US Military
TikTok is banned for US Military One of the biggest social media news stories of the holiday break was the announcement that the US military has banned all of its personnel from using the Chinese-owned app TikTok on government-issued devices. Miltary and Navy crews are undertaking various covert operations at any given time, and data gleaned from TikTok usage could inadvertently expose the locations of such, leading to conflict.
AirPods are growing at triple digit rates each year
In 2016, when Apple released their first ever wireless earbuds called AirPods, many thought of them as an add-on product that could boost Apple’s average iPhone sales price. The magnitude of AirPods success has surpassed all expectations. Now it looks like AirPods could become much more than just an iPhone accessory.
Is privacy a luxury item?
At CES 2020, Facebook plans to show off an innovative new concept for the company: privacy. It will have a booth at the tech show for giving demos on its updated Privacy Checkup tool, which it announced Monday morning. This is the first significant update to Facebook’s Privacy Checkup tool since it was created in 2014, four years before its major Cambridge Analytica data privacy scandal broke.
Social media model raises $300K to fight Australian fires by selling nudes
whole host of celebrities, local and international, have taken to social media
their heartbreak over the
Australian bushfires that are ravaging parts of the country. Meanwhile, Kaylen Ward is anchoring an initiative that
exchanges one explicit picture for every $10 a follower donates to the country.
This turned out to become a popular campaign: The 20-year-old says that she has
been able to raise $300,000 to fight the fires in Australia. After the campaign
took off, Ward's Instagram account was shut down.
WW3 is the first meme of 2020
Millions of people went to bed Thursday night, or woke up Friday morning to news of the United States' airstrike that killed Iranian commander Qassem Soleimani. Within minutes, Twitter exploded with users Tweeting about the attack. The jokes mainly centred around the draft (more specifically, dodging the draft,) being well trained for conflict thanks to video games like Call of Duty and Fortnite, or being too old or mentally unstable to be drafted.