DRAP'S DIGITAL NEWS #24
Snapchat launches BitmojiTV, Google has built a new chatbot model Meena, Twitter rolls out conversation threads, yada, yada… We know you just want to take a second look at Sunday's Super Bowl commercials. ;)
2020 Super Bowl Commercials
It’s best to think of the Super Bowl as the Content Bowl; brands try to outdo each other with celebrity power, attempts at creating viral moments, and trailers for the biggest movies. This year, that included TikTok.
The reunion of Bill and Phil comes thanks to Jeep, which reunited the iconic duo for its Super Bowl LIV commercial. According to Jeep, the appearance is Murray's first-ever national TV commercial and whatever they paid him was wildly worth it.
Facebook released its first-ever Super Bowl advertisement this year. Featuring actor Sylvester Stallone and comedian Chris Rock, the ad concentrates on the benefits of using Facebook Groups to connect with like-minded people on the platform. No matter the topic, you are likely to have fruitful conversations on groups is the message the platform goes big.
Yup, last night was the advertising’s biggest night. Watch all the Super Bowl commercials right here.
Mind-blowing stats about digital trends and stats in 2020
The average internet user now spends 6 hours and 43 minutes online each day. That’s 3 minutes less than this time last year, but still equates to more than 100 days of connected time per internet user, per year. If we allow roughly 8 hours a day for sleep, that means we currently spend more than 40 percent of our waking lives using the internet.
When it comes to social, Facebook is still top of the pops, but there’s no denying - TikTok is big. 800 million monthly active users big. Dig deeper into the data by clicking here.
launches Bit-moji TV
If you were the star of every show, would you watch more mobile television? Snapchat is betting that narcissism drives resonance for its new weekly videos that put you and your friends’ customizable Bitmoji avatars into a flurry of silly animated situations.
Twitter rolls out conversation threads on iOS
Twitter has finally rolled out an element of its ‘conversational’ feature updates that its been beta testing over the last six months. It is bringing a new “threaded” conversation update to its iOS app, which more clearly defines replies from people you know to any given tweet. The update is a scaled-back variation of threaded replies which Twitter first showcased in September 2018, focused on improving tweet engagement.
Who ate all the cookies?
The clock is ticking to reinvent digital advertising now that Google vowed to remove third-party cookies from its Chrome browser. A cookie-less world is being seen by some as a way to start fresh from scratch, while others say that the death of cookies will prompt innovation on old ad formats.
Google is working on a new version of chatbots
While there are now more than 300,000 active chatbots live on Facebook Messenger, chatbots, as a functional option, have never really gained traction the way that Facebook might have hoped. Meanwhile, Google has built a new chatbot model called Meena, which is trained on a “2.6 billion parameter end-to-end trained neural conversational model”, and can conduct conversations that are more sensible and specific than existing bots.
Get ready to see Spotify’s looping videos on Instagram
Following Spotify’s confirmation of a new Stories feature, initially being tested by social media influencers, the company announced it will now allow artists to reach their Instagram fan bases in a new way, too. However, in this case, they aren’t creating Spotify Stories they can market elsewhere on their social media, but instead are able to share their unique video art from Spotify’s Canvas feature directly to their Instagram.
Twitter and Facebook keep people accurately informed about Coronavirus
With concerns about the spread of Coronavirus rising, and related discussion now stretching across the world, both Twitter and Facebook have this week outlined the proactive measures they’re taking to ensure that their respective users are guided towards accurate sources of information, and that the conversation is not hijacked by those looking to spread fear. Twitter says that there have been more than 15 million tweets about the coronavirus outbreak already, and the discussion is gaining momentum fast. Facebook says that it will also remove content with false claims or conspiracy theories which have been flagged by health authorities.
NBC Olympics partners up with Snapchat for Tokyo 2020Snapchat and NBC Olympics have announced their third consecutive Olympics partnership, which will see the broadcaster host content from the 2020 Olympic Games in Tokyo on the social network. During the games, over 70 episodes from four daily shows will be streamed, including two daily highlight shows and the return of Chasing Gold - which follows the athletes of Team USA. Under the new agreement, NBC Olympics will also be the exclusive seller of advertising and promotional opportunities for all of its content on Snapchat.
Every seven seconds someone is hired on LinkedIn
Microsoft has once again reported that LinkedIn saw 'record levels of engagement' over the last three months of 2019, while the platform also continues to expand its audience across the globe. 675 million members is a new milestone for LinkedIn - back in November, the platform reported reaching 660 million total members, which would suggest that it's added another 15 million over the last three months.
Do we need to kiss goodbye to social media likes?
Would you give up Amazon Prime shipping to save the planet?
Amazon puts out 44.4 million metric tons of carbon every year, about the same as the nations of Norway or Hong Kong, according to the Global Carbon Atlas. According to Greenpeace, Amazon’s growth has outpaced its renewable energy investment in certain sectors. And at present, Greenpeace said, Amazon’s climate pledge does not cover its supply chain logistics. A major factor in this is its use of airplanes.