DRAP'S DIGITAL NEWS #25
With a new feature, Instagram will tell you who is your dullest friend. As for those who you still find interesting - you can react to their stories with gifs. While we’re talking about Instagram - did you know it brings more than a quarter of Facebook’s revenue? Find out where Stephen King is hiding, how much Google earns from your staring and some mind blowing LinkedIn stats.
Instagram brings in more than a quarter of Facebook sales
Instagram app brought in about $20 billion in advertising revenue in 2019. That beats Google video unit YouTube, which recorded $15.1 billion in ad sales. Instagram has become increasingly central to Facebook’s future, with users and advertisers flocking to the app even as sales growth slows at the main social network.
Instagram rolls out option to reply to stories with GIFs
It’s a minor update, but now you can reply to a story with your favorite GIPHY GIFs. You have Giphy’s massive library of animations at your disposal, so you’ll surely find a perfect GIF you can use to reply to a friend’s fire selfie.
Facebook will shut down Facebook Audience Network’s mobile web arm
Facebook launched its Audience Network in 2014, offering advertisers a way to extend their Facebook ad campaigns to a network of third-party apps. In 2016 Facebook expanded the network to include mobile websites. Its clients include big app developers including TikTok, Tinder, Activision and Pandora. Now, Facebook is planning to shut down the mobile web arm of its Audience Network by the end of March, according to a company spokesperson.
Stephen King quits Facebook over ‘flood of false information’ and privacy concerns
Announcing his decision to his millions of Twitter followers Friday, the prolific horror writer joined a chorus of criticism toward the social media giant as it resists pressure to remove false claims from politicians. Facebook also opted last month to keep the tools that help politicians and other groups target its users, adding to fears it will mislead voters in the 2020 presidential race.
New research shows Facebook still holds sway with millennials
Over the past few years, several reports have suggested that Facebook is losing ground to Instagram, Snapchat, and more recently TikTok, as the place where younger audiences are spending their time. Two new studies have shown that The Social Network still holds significant sway, and still keeps Millennials and Gen Zers coming back to the platform daily.
Instagram will highlight dull friends to unfollow
Instagram will now encourage users to unfollow any friends who they barely interact with on the app. An update to the photo-sharing app includes a new function which ranks every account a user is following by how much they like and comment on their photos. The new “Least Interacted With” menu can be found by going to your Instagram profile and tapping on the “Following” list.
48 Eye-Opening LinkedIn Statistics For B2B Marketers In 2020
LinkedIn the missing piece of the puzzle, where most Fortune 500 decision-makers and executives are actively looking for content that can change the way they do business. Stats show that LinkedIn is the #1 channel B2B marketers use to distribute content at 94% and 91% of marketing executives list LinkedIn as the top place to find quality content. If you want to know more about LinkedIn numbers find them here.
Here’s how much money you made Google by staring at its ads for 20 years
A whopping 85 percent of Alphabet’s, Google and YouTube’s parent company, revenue is generated by showing you sponsored links on Google Search. Staring at something is not that awkward for Google. If you've been staring at Google ads for last 20 years, they earned from you a lot. You can find out how much here.