DRAP'S DIGITAL NEWS #26
Facebook is kinda showing off with its new regulations, rules for political marketing, new cute apps but Europe is tough crowd to please, so the answer is no – you can’t date me Facebook, first we got to set some boundaries. Google is finally starting to appreciate quality content by putting some money in it, and Instagram is always testing some new features.
Facebook will allow political sponsored content, but only if they are clearly identified as ads
Before Friday, Facebook didn’t have any guidelines for influencers who create sponsored content for politicians and political campaigns. But after Mike Bloomberg’s presidential campaign was found to have paid popular Instagram meme pages for posts, Facebook decided to allow these paid political partnerships.
Google Could Soon Start Paying Publishers for Their Content
In a statement to the Journal, Google said it wants to “help people find quality journalism - it’s important to informed democracy and helps support a sustainable news industry. We care deeply about this and are talking with partners and looking at more ways to expand our ongoing work with publishers, building on programmes like our Google News Initiative. That might finally be some good news in a world where fake news runs rampant, and quality journalism is on the decline.
AR in Social Media
Snapchat and Facebook are monetizing consumers’ love for AR with ads and branded experiences, opening the door for brands to use a new means of creativity and immersive storytelling to reach consumers in a way they appreciate and respond to. Check out how those experiences drive sales, improve customer engagement, and boost awareness.
Instagram Is Testing a Latest Posts Feature
It’s not quite the return of the chronological feed, but Instagram is internally testing an alternative. Blogger and developer Jane Manchun Wong discovered a Latest Posts feature in the code for the Facebook-owned photo- and video-sharing network, sharing a screenshot in a tweet.
Facebook launches new, Pinterest-like app
This week, the Facebook team released its fourth app experiment with the launch of Hobbi, a photo and video sharing app designed for documenting your personal projects and hobbies. Though Hobbi takes obvious cues from Pinterest, it’s not just a pinboard of inspirational ideas. Instead, the app is designed to help hobbyists organize photos of their own projects into themed collections — like gardening, cooking, arts & crafts, décor and more.
No Facebook Dating in Europe
Facebook has delayed the launch of its new dating feature in Europe, after a last-minute visit by officers from the Irish Data Protection Commission (DPC). Facebook Dating launched in the US in September as part of the existing Facebook phone app. The feature, a potential competitor to dating giant Tinder, uses Facebook’s data on a person to show common friends and interests on their dating profile.