DRAP'S DIGITAL NEWS #27
We're bringing you some of the most important digital updates since last week! Find out how Facebook is going wild these days or how the latest Snapchat „Ground Transformation“ lenses can literally change the world around you (yes, you can pretend the floor is lava like you're 5 years old all over again). A new (cool) tool will answer all your questions about influencers and are they really enough to drive sales. Did we mention we talk about burgers, too?
Facebook Launches New Creator Studio Mobile AppFacebook this week launched a new, mobile version of its Creator Studio tool, with a separate Creator Studio app to help better manage your Facebook Pages on the go. Via the new app, you’ll be able to manage and edit Page posts, view performance analytics and respond to messages - with the added capacity to manage multiple Facebook Pages through the app. The app is essentially a replacement for Facebook’s previous ‘Creator’ app, which the company shut down last March. That app was initially launched under the title of ‘Mentions’ back in 2014.
Snapchat Adds ‘Ground Transformation’ AR EffectsSnapchat has launched a new ‘Ground Transformation’ AR effect, which, as it sounds, can change the ground in your Snap camera view into water or lava, or other variations. As explained by Venture Beat, the new option utilizes Snapchat’s evolving AR tools to create the visual effect: “The real-time ground segmentation system uses machine learning models to understand geometry and semantics, isolating obviously ground-based objects from contrasting backgrounds.” Snap has used similar in the past for sky segmentation, isolating specific elements in your field of view through advanced visual understanding.
Facebook tests a new format for separate Facebook Stories discovery pageFacebook has continued its onward march with Facebook Stories by testing out a new format for its separate Stories discovery page, which you can access by tapping on the 'See All Stories' prompt underneath the main Facebook Stories bar. There are larger panels for certain Stories in among the rest, which is somewhat similar to Instagram's bigger panels for IGTV, Stories and Shopping highlights in its Explore tab.
New tool aims to track whether influencers, other digital ads, actually drive online sales
MikMak pours data from shoppable ads that work across platforms and retailers into databases of packaged-goods marketers. It is rolling out new analytics tools that it says will allow packaged goods brands to know exactly when and where influencer content and other digital ads drive sales—aiming to address growing marketer concerns about everything from fake followers and clicks to how to gather and use more of their own first-party consumer data.
Facebook ‘Likes’ of anti-semitic posts could be a crime
Using Facebook “like” or “share” button to distribute right-wing or anti-semitic material could be a crime if the information ends up being circulated to a third party, Switzerland’s top court ruled. In the case under review, the liked and shared content reached people who weren’t part of the subscriber circle of the original author, meaning he was responsible for wider distribution of the right-wing and anti-semitic content. While the Swiss court stressed that each case must be examined to determine the impact of the sharing action, the decision is a potential blow to one of Facebook’s most iconic features.
Burger King is re-“molding” the image of its signature
Whopper in a new ad campaign that promotes efforts to eliminate artificial preservatives and other additives from the company’s menu. In the campaign, the Whopper is covered in mold, decaying as it’s consumed by green fungus. Bon apetit!