DRAP's digital news #3
Platforms adding ads, influencers influencing on mental health, the word of Amazon wildfire spreading like wildfire, how to be more linked in on Linkedin and much, much more. Wow.
Not a game-changer, more a good-to-have
Twitter advertisers - a six-second video bid unit is now available globally, and the social network said this new option gives the brand the security of transacting on a longer view, as well as the opportunity to provide their audiences with short-form mobile videos.
TikTok growing every second
TikTok, the short-form mobile video app that’s popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly awaiting the full launch of the platform's ad options to connect with these users. However, several months after the company launched its ad offering, the platform remains an uncertain prospect for many – with its ad options and capacity still growing in western markets.
Influencers influencing on mental health
Two of the world's most in-demand models, Gigi Hadid and Kaia Gerber, are sending mental health warnings. They are sharing selfies with a transparent phone case with a note, and are no alone – Madison Beer, Hailey Bieber, Delilah Belle and dozens of others have shared the warning too.
"The future is private", they said
Facebook is finally starting to roll out a new feature allowing users to see which advertisers have their data and prevent them from using that data to target ads. The impact on Facebook's ad business will depend on whether consumers use the tool. It is initially being rolled out in Ireland, Spain and South Korea, to be followed by a worldwide launch “over the coming months”.
Instagram or… Adstagram?
Feel like Instagram has more ads than ever? It's not just you. Facebook is reportedly worried that Instagram could one day eclipse the main Facebook app in popularity. That's a problem because the majority of Facebook's ad revenue comes from its main app, not from Instagram — at least for now. And Facebook now wants to bring Instagram's revenue number much closer to Facebook's.
People are using social media to raise awareness about the Amazon fires
When a fire destroyed the Notre-Dame cathedral in Paris, the world knew in two minutes. But the Amazon rainforest has been on fire for almost 3 weeks and every news has made time to cover that. With such a catastrophe, social media users have been quick to question why the tragedy at Notre-Dame surpassed what’s currently unfolding in the Amazon.
An inquiry can help to make sure this disaster doesn’t happen again. A daytime blackout in a Brazilian city has also prompted millions of people to voice their concerns for the welfare of the rainforest.
Polish your LinkedIn profile
This week, LinkedIn has published a new, 13-page guide of tips and tricks on how to make the best use of LinkedIn Live, which includes a range of helpful broadcast notes that can actually be applied beyond the platform itself.
See my story, please see my story. Why don't you see my story?
Are you facing the problem of your followers skipping the content? Learn 4 ways how to keep Instagram stories viewers engaged! These are crucial to keep people interested and effectively getting your message across. Explore what Instagram offers and try some new features - it really pays off.
Can a city solve homelessness with an app?
more and more people in the US losing affordable housing, a debate among
business owners, residents and local politicians have been stirred to deal with
the problem. Many cities have proposed tech-oriented solutions with using apps
to locate homeless people and get individuals off the street. Seattle's „Find it, Fix it“ app allows residents to alert
the city for public problems like illegal dumping, potholes,
dead animals, and „other inquiries“, where they can report encampments.
This is Amazong!
Amazon PPC professionals can learn a lot about Amazon advertising by comparing it to Google AdWords. Over the years Amazon has adopted many of AdWords features including ad types, ad ranking, keywords, and bids. Better yet, for those of you well versed in AdWords, mastering Amazon PPC won’t require a whole new skillset either due to their similarities.
Honestly about influencers
The vast majority of Estée Lauder's digital marketing budget is now being siphoned towards influencers, according to the president and chief executive Fabrizio Freda. He explained that investments are now mostly oriented to digital and social media influencers. For the brand, this branch of marketing has been very productive because it helped them clarify and focus on growth.