DRAP's digital news #4
Facebook rolls out new suite of tools, YouTube Kids app is getting its own website, Effects of Influencer Marketing explained
Facebook's new suite of tools
Facebook is formally rolling out a new suite of tools for its 40 million active businesses on Messenger, including appointment booking, lead generation and others announced earlier this year at its F8 developer conference. As a part of these changes, Facebook will also begin to phase out the Discover tab in Messenger — a feature that became home to both games and businesses following last fall’s redesign.
Facebook: Here’s how to add local news to your feed
Using Facebook to inform about events happening in your neighborhood and to see the latest news in the area you live? Facebook’s “Today In” feature allows you to do exactly this - you can tell Facebook to add more local news to your News Feed. Want to find how? Follow this guide.
Facebook really likes badges
Facebook ads more page badges to encourage engagement. There are now 'Anniversary follower' and 'Milestone follower' badges for Page interactions, along with another 'Follower' icon, highlighting who's who within your post comment streams.
YouTube Kids app is getting its own website
YouTube said it will launch a separate website for children after the Google-owned service was criticized and investigated for showing inappropriate videos to kids. YouTube Kids will start filtering content into three different age groups: Preschool (ages 4 and under), Younger (ages 5-7) and Older (ages 8-12). As the kids get older, the filters give them a bit more independence, the company said. Also, they warned parents that it still won’t be able to spot all inappropriate video ads. If you find something inappropriate that they missed, you can block it or flag it for fast review.
Your brain on influencers
Whalar and neuro-insights study explains the effects of influencer marketing. It showed that influencer ads generated 277% greater emotional intensity and 87% higher memory encoding in participants than TV ads did. Influencer ads were also similarly more effective than Facebook and YouTube ads, particularly when it came to memory encoding.
Estée Lauder invests in influencers
The vast majority of Estée Lauder's digital marketing budget is now being siphoned towards influencers, as they're revealing to be highly productive, according to president and chief executive Fabrizio Freda.