DRAP's digital news #5
What a time to be alive! Facebook won't say how many likes you have, but rather who likes you for real. YouTube is getting more protective of children, while huge tech-companies are protective of politicians and celebrities. Read all about it!
Stop being self-conscious about likes
It doesn't matter how many likes you have… It's the personality that matters. Just like Instagram, Facebook could also soon start hiding the Like counter on News Feed posts. They say the idea is to prevent users from destructively comparing themselves to others, and possibly feeling inadequate if their posts don’t get as many Likes. It could also stop users from deleting posts they think aren’t getting enough Likes.
I like you. Like… really like you!
Tinder who? Facebook has officially launched its own dating service to rival other popular matchmaking apps. It is now available in 20 countries. Since Europeans have Paris, the most romantic city, Facebook has decided to first give a chance at matchmaking to non-European countries. The news blew up on Twitter, and many users expressed their concerns through dark humor.
Advertisers of child brands – beware!
YouTube has announced a range of new measures to better protect children using its platform, reducing data collection on content aimed at kids, and the capacity for advertisers to target young viewers through ads on such content.
Facebook trying to make Stories happen… again.
Facebook's latest test sees it showcasing Stories from Pages, specifically, in a new, in-Feed panel. That could provide expanded promotional opportunity - already, the top of feed placement of Facebook Stories makes it a great potential option for getting in front of users, but a specific listing of Page Stories amplifies that even further.
Welcome to the world of everything beautiful: Pinterest!
Hmmm… Pinteresting! What's trending this month on Pinterest and how can it help your business to boost exposure and better connect with interested users? This monthly report highlights topics and trends that are gaining significant momentum across the platform's 300 million users. Check it out, better connect with interested users, include it in your content calendar and get your pins noticed more.
When AI takes the wrong turn…
Facebook, Microsoft and several UK and US universities are putting up the cash for the wide-ranging research project. Deep fake clips use AI software to make people - often politicians or celebrities - say or do things they never did or said. Many fear such videos will be used to sow distrust or manipulate opinion. Imagine this happening in 1998 – Clinton would totally blame AI. The cash will help create detection systems as well as a "data set" of fakes that the tools can be tested against.
Good to know!
Here's a useful little tip. If you ever read an interesting article or site on desktop, you can easily send it to your (Android) phone and read it later there. Here's how.