DRAP's digital news #6
Facebook rolls out new updates, People want to #DeleteFacebook, Marketing to Gen Z ultimate guide, Google’s first-price auction
Facebook begins rolling out updated desktop layout
The new layout aims to make it easier to navigate to your favorite elements, with tabs along the top of the screen, and a more compressed view. According to Facebook, the intention is to bring the desktop version more in line with the mobile app, while also making it easier for users to switch between usage areas.
#DeleteFacebook. But first, poison your data
In the wake of the Cambridge Analytica scandal, there’s a widespread movement for people to #DeleteFacebook. But even when you go through all the steps to wipe your account, the odds are high that Facebook still has deep caches of all your user data, which can still be used. Better than simply deleting your account is to replace all that data with nonsense, and if you’re savvy with code, you can do just that.
Gen Z Marketing [Infographic]
Only 14.4 percent of Gen Z survey respondents between the ages of 14 and 26 use email for work, with 68 percent opening emails that include sales or special offers, while 85 percent use YouTube — several of the recently-released statistics from Campaign Monitor of interest to online marketers.
Engagement, engagement, engagement [Infographic]
Social media managers are trying new ways and strategies to improve their SM strategy - to create better posts, generate engagement and increase the number of followers. SocialMediaToday shared an infographic about the types of content that can spark up the most popular platforms.
How consumers really feel about ads
74 percent of survey respondents implemented strategies to avoid ads, up from 64 percent in 2018, and a newly-released eMarketer podcast looks at consumer sentiment and how it relates to ads, especially what drives attempts to block them.
Google’s First-Price Auction switch is making header bidding partners win more
Google has moved to implement a full launch of its previously-announced unified first-price ad auctions, a move that will take place in the coming weeks, bringing new options for digital marketers who use Google Ad Manager.
Maximize your opportunities on LinkedIn
New LinkedIn post type seeks to simplify the process of finding relevant freelancers and professionals, while also making your request for help stand out within feed. The option is somewhat similar to Facebook's 'Ask for Recommendations' posts, which enable users to put out a dedicated call for help, with an alternate post format to prompt attention.