DRAP'S DIGITAL NEWS #7
It is September 23rd! So, brace yourself... for all the "Hello, Autumn!" posts on your Facebook feed. Between liking or hating these kinds of posts, read some of the most interesting news from the world of digital.
SMPD - Social Media "Police" Department
Mark Zuckerberg's control is coming in the form of an 11 to 40-member Oversight Board that will review appeals to its policy decisions – like content takedowns, and make recommendations for changes. A new charter has been released, establishing the theoretically independent Board, whose decisions will be binding, even if the CEO or anyone at Facebook disagrees with them.
Instagram likes you just the weight you are
Instagram announced that it is tightening its regulations on posts that relate to weight loss products and cosmetic surgery. The new regulations will see certain products hidden from users under 18 and others removed completely. The measure will also apply to Facebook.
Money, money, money
Partner Program allows influencers to earn money off their channels by placing
ads within videos. Google filters these ads and pays a creator based on
factors like a video’s watch time, length, and viewer demographics. Here’s how
many creators are earning from a video with 100,000 views, 1 million views, and 4 million
views, according to top YouTube influencers.
Must be funny
In a YouTube’s world
Are you ready for the holiday season? FB is!
Ahead of the coming holiday rush, Facebook has this week announced the expansion of its interactive ad options, including playable games, and AR tools which let you 'try on' make-up.
Will Instagram "borrow" tools from another app again?
Instagram is reportedly working on a new tool which replicates TikTok's key features. Just as it's done with Snapchat's Stories, AR masks and a range of other apps and functions, Instagram is looking to add in yet another similar function - this time from TikTok. It is not okay to be copying your competition, but it clearly works.
Instagram grass is always greener on the other side (of the border)
HypeAuditor has analyzed Hungarian Instagram influencers and came to a conclusion… wait for it… (drum roll)… that almost half of influencers in Hungary use artificial methods of Instagram growth. That includes buying followers, likes and inauthentic comments.