DRAP'S DIGITAL NEWS #8
Instagram is quite an attention seeker this week! It added branded content on IGTV, went into dark mode, removed the followers tab. What's next - it'll get a new tattoo? Instagram... who hurt you?
Scroll & shop on Instagram!
If you're looking to make your Instagram posts 'buyable', this quick guide is for you. Instagram is putting more emphasis on eCommerce and direct buying from on-platform posts and stories - via Shopping tags, Checkouts, shopping ads, etc. Brands are increasingly looking at their options for driving direct purchases from the popular app.
... and Instagram is not alone! Pinteresting news from Pinterest!
Pinterest is expanding its shoppable post format into paid ads, enabling businesses to showcase multiple, buyable items within each Pin. Shop the Look collections will essentially expand into product catalogs, with the capacity to display a range of products. Advertisers will be able to tag up to 25 items in a Pin image, while a preview showcase of four items will be shown along the bottom of the Pin.
Instagram adds branded content tags for IGTV
Those who already have access to Instagram’s branded content will be happy to learn that IGTV branded content is also available to them. To gain access to the Branded Content Tag, one must meet IG’s Eligibility Standards on the Business or Creator account. Once published, the IGTV video will display the label “paid partnership with” and the partner’s name.
News from Reddit? You must have read it!
Reddit has this week announced some new video ad options, as it seeks to maximize its revenue opportunities heading into the holiday season. While it may not be your primary social marketing option, Reddit does still hold significant potential, and can be a valuable advertising and outreach option - for those brands that are able to get it right.
Snapchat has announced a new update for video advertisers
Snap Ads can now run three-minutes long, while previously the maximum duration was ten-seconds. Snapchat is opening the doors to expanded, long-form video ads that drive more engagement because the audience of watching longer videos on the platform is growing.
Instagram goes dark
Instagram is going over to the dark side, offering a dark mode in its app. Unfortunately, Instagram doesn’t let you toggle the dark mode option on or off within the app itself, it is responsive to the iOS or Android system settings.
Instagram: tips&tricks for influencers
Instagram's latest initiative comes in - introducing the new @Creators Instagram account, which, Instagram says, will be "THE place to learn more about what it takes to be a creator from the team at Instagram + the creators who inspire us every day".
Arrivederci, Instagram's following tab!
Instagram’s Following tab, the activity feed that displays what posts your friends are liking, commenting on, and following, is going away this week. The company quietly removed the tab for some users starting in August, and Instagram confirmed to BuzzFeed News today that the feature will be phased out this week.
Zuck underestimates TikTok?
It’s almost like the Explore Tab that we have on Instagram,” said Facebook CEO Mark Zuckerberg in leaked audio of him describing TikTok during an all-hands meeting. But it’s not. TikTok represents a new form of social entertainment that’s vastly different from the lifelogging of Instagram where you can just take a selfie, show something pretty or pan around what you’re up to. TikToks are premeditated, storyboarded and vastly different than the haphazard Stories on Insta.
"We worked hard on the price, nott on the ad"
...is slogan of the new Burger King ad. They put very little effort into this campaign so we will put even less effort into this text.
Origami can be yummy!
From plant-based, bioplastic LEGO to Adidas’s first fully recyclable running shoe, companies worldwide are working hard to make their products and packaging more sustainable. Last year, Nestlé announced that it plans to use 100% recyclable packaging for its products by 2025. Nestlé recently released a new packaging for KitKat wrapped in origami paper instead of plastic.
Google shopping redesigned
Google Lens’ smart image recognition technology can help identify objects, translate text and find similar items. Now, using a photo of an outfit you like, Google Lens will be able to pull up other “style ideas” from around the web. It’s also clearly meant as a challenger to Pinterest, which has been heavily investing in its own image recognition technology.