DRAP'S DIGITAL NEWS #9
Facebook agrees to pay the advertisers over inflated video stats and removes Lead forms with Instant Experience, while Instagram introduces Threads
Facebook has agreed to pay advertisers $40 million for the inflated video metrics it incorrectly provided. The social network had used a bad formula to calculate the average amount of time people spent watching videos, which could have led marketers to believe their videos were more popular than they actually were.
Facebook’s New Insights into the modern fashion shopping process [Infographic]
To help marketers tap into these rising trends, Facebook commissioned a survey of 1,729 people in the US, aged 18 and over, about their fashion purchasing process. Facebook has also commissioned similar reports for Canada, France, Germany, United Kingdom, Australia, India, Indonesia and Brazil
Instagram introduced Threads
Instagram is launching Threads: a new camera-first messaging app that helps you stay connected to your close friends. It is meant for smaller circles of friends, and the standalone app is designed with privacy and speed in mind. One can share photos, videos, messages, stories and more to their IG close friends list. Not only can you share photos and videos instantly, you can also find out what your friends are up to with auto-statuses like “on the move”, “at home” or “in the wild”.
RIP Lead forms with Instant Experience (we're going to miss you)
The ability to add lead forms to Instant Experience was a great option for advertisers. It allowed them to create unique experiences connected to their lead collection efforts. It also allowed advertisers to optimize for things other than lead generation, which was great for split testing and targeting smaller audiences. Unfortunately, these options are going away.
Companies bailing on Facebook's Libra project
The company’s head of blockchain, David Marcus, laid out his plan for Libra in a detailed white paper, with some of the financial world’s most powerful companies already signed on to help govern the new currency as part of the Libra Association. It was Facebook’s vision for an international currency, and based on the company’s partners, it seemed unstoppable. That was then. The first to ditch Libra was Paypal, which withdrew on October 4th. Then, over the course of a few hours on October 11th, Visa, Mastercard, Stripe and Mercado Pago all bailed on the project, with eBay tagging along for good measure.
Google Ranking Factors for 2020: Facts and Myths [Infographic]
Because Google has never published any official ranking factor listing, the specifics have been subject to a lot of controversy and speculation. This infographic, created by the team at SEO PowerSuite, outlines a set of ranking factors for 2020, with direct reference proofs from Google and industry research - and debunks a lot of industry myths and rumors.