Kraš and DRAP present Elibot
Croatian food company Kraš and digital agency DRAP teamed up for an educational project, combining advanced motion sensors, robotics and live streaming.
Croatian food company Kraš and digital agency DRAP teamed up for an educational project, combining advanced motion sensors, robotics and live streaming. At a gathering at Kraš headquarters attended by children and their parents, the two presented a robot named Elibot. The children could operate the robot due to Leap motion sensor, although Elibot was miles away.
Children could experience the technology that will take place in not so distant future. Erasing the boundaries between virtual and real world, they could help Elibot feed animals.
The use of new technologies such as advanced motion sensors, robotics and live streaming enabled us to get closer to Ecopark in Bratina and give the children a sense of excitement. With video live broadcast provided children with a feeling as if they were side by side with horses and deer that were being fed.
Davor Runje, CEO, DRAP
Brand manager of Životinjsko carstvo Marijana Knežević Tudić admits the company and DRAP were working on Elibot’s development with a special enthusiasm as the kids could explore the technology of the future while learning life values such as the empathy, animal care and environmental protection at the same time.
Kraš’s innovation and creativity can be recognized in the development of a appealing content through a number of successful online campaigns. But despite all of the wonders of modern technology, this time it was in the service of our youngest ones.
Marijana Knežević Tudić