Campaign for animal adoption on Tinder
Association for the Protection of Animals Indigo
We created and launched a campaign on Tinder for the Association
for the Protection of Animals Indigo. This
famous social network helps users in finding partners, but this time it helped dogs seeking foster parents.
Every dog deserves a home in which they will be loved, and in the summer time, during holiday season, many of them remain without a home. At the same time, many people need a helping hand in life, and forget that this hand can also come in the form of a paw. It would be a shame not to help in making such sincere friendships. We wanted to increase pet adoptions or to provide temporary home and love to dogs that they will always remember.
A man's best friend
Did you know that Cupid’s arrows more often hit people with four-legged friends? Besides from encouraging people to more active life, improving productivity at work and reducing stress, studies have shown that dogs help their owners in love life. A dog next to his owner leaves a better first impression than clothing, and often is responsible for the first “random” chat. After all, the saying that dog is man’s best friend is not accidental.
Wanting to show users of Tinder that profile pictures with dogs are the best first step in seeking partners and raising awareness of the importance of adopting, members of DRAP crew were photographed with dogs looking for a home, and they opened profiles on Tinder by using those photos. They explained to users who contacted them that the dogs were actually the ones seeking a real relationship, and in return promised to help on the love plan.
All who want to save a life and adopt a snout just waiting for them can rest assured that they are doing the right thing. There is probably no greater appreciation than the one of an adopted dog, nor a truer friend than a dog who loves his owner more than itself.
The results were more than 1500 matches, almost 200 hilarious conversations, a couple of donations and 4 adoptions. Even though we didn’t have any budget, the campaign created a great buzz and more than 300.000 EUR of PR value. Croatian biggest TV networks (NOVA TV & RTL), websites and newspapers wrote about this campaign and Indigo has never had more inquiries about the adoptions than in this period.
Finale in Best Use of Mobile