Erasing boundaries between virtual and real world
Little elephant robot
We created a new project for our client Kraš, Elibot, a little elephant robot that won the hearts of children and their parents. The children had the opportunity to control the robot by Leap motion sensors, which translated the movements of their hands into the movements of the robot tens of kilometers away, in the Ekopark in Bratina.
The campaign goal was to push the boundaries of innovation and creativity in marketing waters, and create a project that also has an educational character.
IoT = Internet of Toys
The use of new technologies such as advanced motion sensors, robotics and live streaming enabled us to bring Ekopark in Bratina closer and give the children a sense of satisfaction brought by the care for animals and the environment, even at a great distance. With the help of live video stream, they had a feeling as if they were side by side with horses and deer that they were feeding.
Children readily stepped in to help Elibot by controlling its small metal trunk to feed deer and horses all the way from Kraš. Elibot thus helped the animals to fill their tummies, and helped the little ones to erase the boundaries between the virtual and the real world at least for a moment, and experience first-hand the technology that will certainly be part of their not-so-distant future.
Sense for innovation and creativity of Kraš in
the development of new content has been recognized through a number of
successful online campaigns. But of all the wonders, technology was this time
in the service of one of the largest: a sincere amazement of a child, and the
smiles when a horse or a deer would eat the grass that they gave them. We aproached the development of the Elibot with special enthusiasm, so we are were very happy that the kids immediately accepted Elibot like a friend, with whom they can explore technology of the future and at the same time learn about the values that never fade: empathy, environmental protection and care about animals.
Marijana Knežević Tudić, Brand Manager, Kraš's Animal Kingdom
Elibot showed the way to a new, more aware generation that will not take nature for granted. They will now seek the warm, human side in innovation, technology and adaptation to new times, just as Elibot found a warm heart in his robotic body.