Good restaurants mobile app
Good restaurants guide on your phone
Like Croatia / Dobri restorani
Our client published a printed guide “Good restaurants”, with detailed descriptions and high-quality photos of the top 100 Croatian restaurants. Descriptions included a type of cuisine, availability of vegetarian option, pet friendliness and alike. The printed guide also had brief descriptions without photos of an additional 170 recommended restaurants that didn’t make the top 100.
Offline to online
Our task was to design, produce and market an iPhone application, using the same information as the printed guide. The target group included both the locals and foreign tourists who visit Croatia during the summer.
The most important functionality of the application was the search – restaurants could be looked up by several criteria. An additional parameter of any search was location; it was set to the user’s current location by default, but could also be set to any location the user is interested in visiting. Search results could be viewed in 3 different ways: through photos, on a map or in a list. The search results could be sorted by the restaurant’s rank, its distance from the location or by price category.
The detailed description of the restaurant included pictures, recommended dishes and tips. A restaurant could be saved on a list of favorite restaurants for an easy access later. It could also be sent to a friend by an SMS or email. The user could get navigation instructions using Google maps.
For those who didn’t have the patience to read descriptions, but were feeling lucky, the application could randomly choose a restaurant matching broad criteria for them. The application was available in Croatian and English.
Best selling app
From the day of its launch to the end of the tourist season, the application was ranked number 1 paid application in the Food & Drink category in Croatia. During the season, it also briefly achieved the number one rank as the most downloaded application in Croatia through all categories. Due to its popularity among foreign tourists, it also achieved number one rank in the category in six additional countries and top five ranking in seventeen countries. The popularity of the application produces a lot of positive PR, which additionally boosted its sale.
But bottom line, we created an application we would like to use. :-)
Good Restaurants is definitely an app that represents Croatia in a right way. Very professionally done, with excellent and simple user interface and easily available and meaningful information about each restaurant in the app, which will satisfy the needs even of the most demanding tourists.
Beautiful design is just an extra plus, since the app is really easy to use, and if you’re travelling to Croatia, an irreplaceable part of your iPhone apps collection. iZine recommendation. Bon Appetit.IZINE MAGAZINE
Finale in Other
Dobri restorani mobile app